Bridget Boakye
E-commerce Catalog & Listing Manager @Jay Franco And Sons Inc
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WORK HISTORY
E-commerce Catalog & Listing Manager @Jay Franco And Sons Inc
Developed and regularly distributed two additional inventory status reports, supplementing an existing one, to facilitate timely preparation of copy, photo assets, social media posts, and launch of product listings on e-commerce platforms during peak demand periods leading to an increase in YOY revenue of +18%.• Collaborated with photography and creative teams to produce imagery that effectively conveyed brand messaging, complied with e-commerce platform standards, and could be diversified across 12 e-commerce platforms to prevent price suppression. • Orchestrated comprehensive decks based on market research and competitive analysis to determine product demand and brand awareness for future product development across multiple brands such as Mean Girls, Paramount, Warner Brothers, Disney, Harry Potter, Hello Kitty, Nightmare Before Christmas, South Park, One Piece, Mickey Mouse, Deadpool, Groot, Star Wars, Minnie Mouse, and item types such as duvet sets, quilts, beach towels, bathroom accessories and decor, and sleeping bags, resulting in $28K in revenue.• Identified areas for improvement on the company-wide digital project management platform, Quickbase, and enhanced the speed of initial production workflow efficiency by 33%.• Implemented SEO research strategies to optimize previously uploaded product listings\' visibility, search-ability, and brand awareness, resulting in 30 SKUs garnering a spot on the Amazon’s Best Sellers list for their respective categories.• Liaised with the members of the technical team to effectively communicate streamlined and automated workflow improvements for a team of 7 E-commerce channel managers.• Managed and maintained accurate records of product descriptions, specifications, item dimensions, packaging details, and images of E-commerce Catalog via Airtable for 5,068 SKUs.• Facilitated weekly meetings with three internal teams to clarify project scopes, objectives, and ensure feasibility.
EDUCATION
Rutgers University-New Brunswick
Bachelor’s Degree
ABOUT BRIDGET BOAKYE
Dynamic and results-driven E-Commerce Catalog Manager with a robust background in project…
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