Brice Loving
Sr Manager, Ecommerce Brand Growth @Pernod Ricard
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WORK HISTORY
Sr Manager, Ecommerce Brand Growth @Pernod Ricard
New York, NY, US
Leads the development, integration, and refinement of eComm brand plans and digital content strategy among ten US Whiskey, Tequila, and Sparkling/Champagne brand marketing teams, with collaboration from shopper marketing, media, creative agencies, and DTC/eRetailer channel sales execution teams, while proposing efficiencies to ways-of-working across internal stakeholders - Leverages insights gained from disparate data sources to analyze and optimize eComm brand performance, social and retailer campaign tactics, and customer segmentation strategies to drive balanced performance objectives of brand awareness and growth
EDUCATION
Texas State University
Bachelor’s Degree, Business Administration in Marketing
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