Brianna Edmiston

About Brianna Edmiston

I lead brand and service line marketing for a dynamic health system, specializing in oncology, cardiovascular, primary care, surgical services, community health and more. My approach blends consumer insights, digital innovation, and strategic storytelling to build campaigns that connect — from celebrating major milestones like 10 years of trusted cancer care, to growing awareness around primary care access, heart health, and preventive screenings. Whether it’s a digital journey, community outreach, or a multi-channel campaign, I focus on building trust and guiding patients to the right care at the right time.I’m passionate about creating patient experiences that feel personal, seamless, and supported. Whether it’s designing warm, intentional email journeys or crafting clear, compelling campaign strategy decks, I focus on what matters most: building trust, guiding access, and driving impact.Mom of three, champion of clarity, and always looking for new ways to grow (in marketing and in my back yard).

Experience

1. Director of Integrated Marketing

   Baptist Health

   Feb 2025 — Present

Education

• University of North Florida

  Master of Business Administration (M.B.A.), Business Administration and Management, General

  2015 — 2016

• University of Florida

  Bachelor's degree, English

  2008 — 2012