Brian Zuccaro
Product Management | Brand Storytelling | Product Innovation & Launch | Customer Journey Mapping | Digital Marketing
- Role
- Product Management & Marketing- Cold Beverage at Nestlé Professional
- Location
- Cleveland, OH, US
- LinkedIn followers
- 500 followers
About Brian Zuccaro
Analytical and strategic product marketer with over 15 years of demonstrated achievements successfully driving sales across diverse business sectors including food & beverage, consumer products, building products, LED lighting, healthcare, aerospace/aviation, residential construction, and non-profit. Core competencies include:Marketing Strategy Development & ExecutionSegmentation TargetingRoute-to-Market Planning & ExecutionProduct Life-cycle ManagementNew Product Development & LaunchCertified Digital Strategy & ManagementeCommerceCampaign Performance TrackingLeading Cross-Functional TeamsBudget Management & ForecastingProcess Improvement & Change ManagementCorporate CommunicationsMedia Relations
Experience
Product Management & Marketing- Cold Beverage
May 2020 — Present · Solon, OH, US
Product development, strategy, brand-building and sales enablement for Sunkist and Nestle Vitality in out-of-home channels.
Education
Cleveland State University
MBA, Marketing
2002 — 2004
John Carroll University
BSBA, Marketing
1994 — 1998
Skills
- Media Relations
- Online Advertising
- Product Lifecycle Management
- Marketing
- Crm
- Collateral
- Direct Response
- Direct Mail
- Advertising
- Event Planning
- Product Launch
- Brand Management
- Segmentation
- Marketing Strategy
- Marketing Communications
- Trade Shows
- E-Commerce
- Sales
- Strategic Communications
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