Brian Wong
Senior Manager, Customer Experience & Insights (Cx & i) Enablement @TD
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WORK HISTORY
Senior Manager, Customer Experience & Insights (Cx & i) Enablement @TD
CA
EDUCATION
d.MBA
Teaching Mentor
University of Toronto - Rotman School of Management
Instructor - Business Design and Innovation
OCAD University
OCADU Industrial Design Board Member
BrainStation
Product Management
OCAD University
Industrial Design, Graduating Focus Areas: Design Research, Product and Environmental Design, Strategic Design
INSEAD
INSEAD-Accenture Strategy Program, Business Strategy
INSEAD
INSEAD-Accenture Strategy Program, Financial and Business Acumen
SKILLS
ABOUT BRIAN WONG
Brian is a proven strategy leader, business designer, and design researcher who bridges the gap between business strategy and design. As a cross-disciplinary leader, he helps organizations strengthen their ability to define their future, tackle their most complex challenges, and develop practical solutions that creates meaningful value for customers while accelerating business growth. With over a decade’s worth of experience in corporate innovation and innovation consulting, he has led numerous Fortune 500 organizations through industry disruptions & transformation, delivered innovative market offerings, and reimagined their strategic pathways. Currently, he works at TD as a Senior Manager, CX & I Enablement. He is responsible for driving the business of Customer Experience at TD by transforming insights into enterprise-wide growth strategies. In this role, he acts as a strategic connector—bridging CX & I capabilities with business priorities to ensure customer-centricity is not just a principle, but a growth engine. He is also a leader in business and design academia where he has taught design research globally for Accenture and business strategy for global designers in the d.MBA, and currently teaches business design & innovation at the University of Toronto\'s Rotman Business School. He is also a large advocate for the importance of business acumen in design academia where he lectures yearly at OCADU.
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