Brian Winter

Account Director @52 Pick-Up Inc

Toronto, ON, CA

Lead strategic marketing initiatives for residential real estate portfolios including purpose-built rental properties and for-sale communities, managing full lifecycle campaigns from brand development through lease-up and sales execution for real estate developers including Times Group, Richcraft Homes, FRAM + Slokker, and Gairloch Developments.• Led complete marketing lifecycle for purpose-built rental communities including brand visioning, identity development, competitive market analysis, positioning strategy, and integrated lease-up campaigns in competitive Toronto and Ottawa markets• Developed Akoya brand and lease-up campaign for Times Group\'s Midtown Toronto rental project, creating comprehensive brand positioning, messaging strategy, and tactical digital marketing approach to drive pre-leasing interest and qualified leads• Spearheaded go-to-market strategy for Richcraft Collective Parkdale, a purpose-built rental property, managing end-to-end marketing from pre-leasing through lease-up phase and coordinating paid, owned, and earned media channels to maximize occupancy• Managed agency relationships and creative development, stewarding lifestyle-focused collateral across digital platforms, websites, landing pages, paid media, email, social channels, print, and OOH campaigns• Developed and optimized email campaigns using CRM databases, leasing content, suite promotions, and site signage strategies in collaboration with leasing teams to drive traffic and minimize vacancies• Conducted on-going competitive benchmarking and market research on rental and condo competitors to identify marketing opportunities, inform strategic recommendations, and maintain market intelligence databases• Analyzed campaign performance metrics across digital and traditional channels, producing analytic reports and providing data-driven insights to optimize marketing spend and improve lead generation ROI

Bond University

Master of Business Administration (M.B.A.)

Dalhousie University

Bachelor of Commerce