Brian Westiner

Sr. Director, Commercial Capabilities at General Mills

Role
Sr Director, Omnichannel Category Management and Insights at General Mills
Location
Philadelphia, PA, US
LinkedIn followers
500 followers

About Brian Westiner

Commercial strategist and business development leader with multifunctional experience at a top-tier consumer goods company. Expert at building highly productive, collaborative relationships both internally within a complex organization and externally with a diverse set of partners. A growth-minded connector, comfortable with ambiguity and driven to build. As a leader, I bring strategic clarity and an entrepreneurial spirit that inspires action. Passionate about cultivating high-performing teams as a people-focused coach, mentor, and culture driver.

Experience

  1. Sr Director, Omnichannel Category Management and Insights

    General Mills

    Jun 2024 — Present

Education

  • UMN Carlson School of Management

    Master of Business Administration (MBA), Specialization in Strategic Management

    2011 — 2014

  • Saint Joseph's University

    Bachelor of Science (B.S.), Food Marketing

    2000 — 2004

Skills

  • Categorization
  • Shopper Marketing
  • Forecasting
  • Customer Insight
  • Trade Marketing
  • Consumer Products
  • Pricing
  • Sales
  • Iri
  • Cross-Functional Team Leadership
  • User Experience
  • Key Account Management
  • Ac Nielsen
  • User Experience Design
  • Grocery
  • E-Commerce
  • Competitive Analysis

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Brian Westiner — Sr Director, Omnichannel Category Management and Insights at General Mills in Philadelphia, PA, US | Unifers