Brian Westiner
Sr. Director, Commercial Capabilities at General Mills
- Role
- Sr Director, Omnichannel Category Management and Insights at General Mills
- Location
- Philadelphia, PA, US
- LinkedIn followers
- 500 followers
About Brian Westiner
Commercial strategist and business development leader with multifunctional experience at a top-tier consumer goods company. Expert at building highly productive, collaborative relationships both internally within a complex organization and externally with a diverse set of partners. A growth-minded connector, comfortable with ambiguity and driven to build. As a leader, I bring strategic clarity and an entrepreneurial spirit that inspires action. Passionate about cultivating high-performing teams as a people-focused coach, mentor, and culture driver.
Experience
Sr Director, Omnichannel Category Management and Insights
Jun 2024 — Present
Education
UMN Carlson School of Management
Master of Business Administration (MBA), Specialization in Strategic Management
2011 — 2014
Saint Joseph's University
Bachelor of Science (B.S.), Food Marketing
2000 — 2004
Skills
- Categorization
- Shopper Marketing
- Forecasting
- Customer Insight
- Trade Marketing
- Consumer Products
- Pricing
- Sales
- Iri
- Cross-Functional Team Leadership
- User Experience
- Key Account Management
- Ac Nielsen
- User Experience Design
- Grocery
- E-Commerce
- Competitive Analysis
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