Brian Wesche
Insights & Advanced Analytics
- Role
- Director, Analytics at Feedvisor
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Brian Wesche
Senior hands-on marketing analytics leader with extensive experience driving business growth through data. Proven track record of managing high-performing analytics teams, shaping experimentation strategy, and building innovative measurement solutions. Adept at creating insights rooted in rigorous analytical and statistical practices and translating them into clear, actionable recommendations. Skilled at creative approaches to solving ambiguous problems and cross-functional collaboration.
Experience
Director, Analytics
Jan 2024 — Present · New York, NY, US
Lead the analytics practice for a retail media advertising agency, servicing a fortune 50 consumer electronics company-Manage a team of 4-Oversee custom analytics & insights deliverables, reporting, and forecasting-Partner with internal and client stakeholders to improve advertising effectiveness
Education
UC Berkeley School of Information
Master's degree, Information and Data Science
DePaul University
Bachelor of Science, Marketing, Psychology
Skills
- Qualitative Research
- Management
- Digital Marketing
- Marketing Research
- R
- Sql
- Training & Development
- Apis
- Advertising Research
- Data Analysis
- Analytics
- Crm
- Marketing
- Market Research
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