Brian Wakabayashi
Head of Brand @ CōLab, a creative studio reimagined for startups inside a private equity investor, WestCap. Posts about brand, product, marketing, and design. Ex-McCann, BBDO, TBWA, FCB.
- Role
- Head of Brand at Cōlab
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Brian Wakabayashi
I’m a brand and marketing strategy nerd. Lived the #agencylife dream for 20+ years including runs at McCann, BBDO, TBWA, and FCB winning all manner of Lions, Pencils, and (most importantly) 7X Effies along the way for clients selling tacos, drugs, cars, video games, and fintech. My superpower is translating jargon into stories. I believe clarity is more compelling than complexity. People trump process. Insight eats data for breakfast.
Experience
Head of Brand
Jan 2025 — Present
Education
UC Irvine
Bachelor of Arts, English
1995 — 2000
Skills
- Account Planning
- Brand Development
- Segmentation
- Digital Media
- Shopper Marketing
- Creative Briefs
- Integrated Marketing
- Customer Insight
- Brand Management
- Marketing Strategy
- Creative Strategy
- Interactive Advertising
- Positioning
- Digital Strategy
- Strategy
- Advertising
- Market Research
- Digital Marketing
- Relationship Marketing
- Consumer Insight
- Marketing Research
- Marketing
- Brand Architecture
- Interactive Marketing
- Mobile Devices
- Media Planning
- Social Media
- Creative Direction
- Consumer Behaviour
- Social Media Marketing
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