Brian Venuti

Brian Venuti

Chief Marketing Officer | MBA |Strategy, Brand, Performance, CRM, AI Innovation

Role
Chief Marketing Officer at Medi-Weightloss®
Location
New York, NY, US
LinkedIn followers
500 followers

About Brian Venuti

Specialties: Business Development, Ominichannel Marketing, Sales, Strategy, Relationship Management, Supplier Sourcing and Management, Contract Negotiation, Customer Experience, Operations Management, Project Management, Risk Management, Product Development, Process Improvement, Campaign Development, CRM, Retail, Segmentation, Digital, Social

Experience

  1. Chief Marketing Officer

    Medi-Weightloss®

    Dec 2024 — Present · Tampa, FL, US

    Responsible for brand strategy, performance marketing, SEO, CRM, content marketing, social media, public relations and websites• Launched new WordPress website with optimized map, online scheduler, location pages and technical SEO• Led performance marketing changes; improved cost per lead (CPL) by 20%, lead conversion by 30%, • Implemented HubSpot CRM with expanded, multi-channel patient journeys; improvements in 4-week, 8-week and 12-week retention• Replaced contact center BPO partner and established franchise support model; improved appointment conversion rate by 20%• Implemented Freshpaint Customer Data Platform (CDP) to ensure HIPAA compliance in digital marketing channels

Education

  • Sachem High School

    High School Diploma, High School/Secondary Diplomas and Certificates

    1990 — 1995

  • University of Richmond

    Bachelor of Science (BS), Business Administration: Marketing

    1995 — 1999

  • University of Virginia Darden School of Business

    MBA, Business

    2009 — 2011

Skills

  • Cross-Functional Team Leadership
  • Marketing Strategy
  • Segmentation
  • Sales Operations
  • Start-Ups
  • Business Development
  • Strategy
  • E-Commerce
  • Process Improvement
  • Product Marketing
  • Multi-Channel Marketing
  • Retail
  • B2b
  • Marketing
  • Crm
  • New Business Development
  • Integrated Marketing
  • Loyalty Programs

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