Brian Caffrey

About Brian Caffrey

Highly skilled IT leader specializing in leading companies through Digital Transformation…

Experience

1. AVP, Marketing Technology Engineering

   MetLife

   Jan 2021 — Present

   Accelerate the adoption of Digital Marketing Technologies at MetLife globally through agile delivery Acting as both a strategist and technology platforms expert, lead and support all efforts relating to the design, development, and management of MetLife marketing capabilities on a global level. This includes developing an engineering team responsible for providing end-to-end project governance, and establishing a shared service platform offering for both technology and marketing partners globally. Provide industry best practice expertise, strategic platform guidance, build high-performing development teams, and influence technology strategy on a global level. Key Responsibilities: • Marketing Applications: Modernizing, configuring, operating and integrating a wide range of cloud applications, with a focus on Web Experience Management, Omnichannel view of the customer; Targeting & Personalization, Lead Management and Cross/Up-sell, Social, and other related customer experience platforms. • Software Development: Migrating to Azure Dev Ops, implementation of test framework and release automation. • Technology Selection: Document business requirements and map to appropriate technologies and solutions; conduct RFPs and issuing recommendations/proposals for selection. • Organization Management: Lead and mentor a team of 20 employees and 70 contractors globally, define team priorities and resource allocations; build a world-class Marketing Technology shared-services practice. • Collaboration: Drive collaboration across global, regional and local technology teams, and partner with Global Brand & Marketing to align capabilities to business objectives and operating models. • Innovation: Provide thought leadership and create an environment that fosters innovation and a test & learn culture.

Education

• The University of Alabama

  Transferred to Furman University

  1985 — 1986

• Furman University

  BA, Political Science

  1986 — 1989

Skills

• Leadership
• Enterprise Software
• Pharmaceutical Industry
• IT Strategy
• Business Strategy
• Data Management
• Change Management
• Product Launch
• Strategy
• Cross-Functional Team Leadership
• Business Process
• Vendor Management
• Integration
• Project Portfolio Management
• Management
• IT Service Management
• Process Improvement
• Crm