Brian Tuchalski

About Brian Tuchalski

Dynamic and results-driven media leader with experience driving transformative strategies for household names like Verizon, AT & T, Advil, and Royal Caribbean for their initiatives reaching both consumers and business professionals. Adept at building and leading high-performing teams, I have a proven track record of delivering exceptional results in client relationship management, media planning, and brand strategy. Known for my innovative thinking and collaborative approach, I thrive in fast-paced environments and excel at driving business growth through strategic media initiatives. The work I\'ve led has won numerous awards, thanks to my ability to champion groundbreaking campaigns that have the opportunity to exceed expectations, spearhead successful product launches, and optimize media tactics for both effectiveness and efficiency- Leads, mentors, and maximizes team strengths - Guides and inspires teams to excellence - Links media strategy to brand vision, driving business results - Deciphers complex data for actionable insights - Engages audiences with dynamic presentations - Communicates effectively at all levels - Adaptable across accounts and media, elevating sponsorships for added value - Data-driven and innovative, unafraid of calculated risks

Experience

1. SVP, Strategy, Client Lead

   Starcom

   Nov 2022 — Present · NY, US

   Frontier Communications• Onboarded business & worked with key client contacts to understand past successes (and areas of improvement) to apply to future planning• Led MSA, SOW, Staffing, and Compensation development, pulling in General Counsel from agency & client team as needed; ensured business profitability with the internal CFO team, then presented directly to client CMO, EVP, and other high level client stakeholders to gain alignment & approval• Work with advanced analytics & data sciences teams to maximize efficiency in media tactics & initiate modernization of media strategies• Year 1 results for relationship with Frontier: achieved 10% improvement in customer acquisition costs, specifically in Q3\'23 which was the best quarter for Frontier in the last 4 years; first EBITDA growth for Frontier in more than 10 years• Year 1 results for Starcom: actual \'23 profit margin more than doubled ingoing projections and ingoing \'24 profit margin projected at +50% of \'23 actuals; incoming revenue growth exceeding goals by +33%

Education

• Penn State University

  Bachelor's degree