Brian Tod
Founder & CEO @Foster Product Design Studio
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WORK HISTORY
Founder & CEO @Foster Product Design Studio
Toronto, ON, CA
Foster Innovation is a boutique product innovation design consultancy.We help large consumer products organizations design products that consumers love to buy, via experimenting with real consumer behavior out in the wilds of the real consumer environment.We take a modern, behavior-led approach to product design that\'s rapidly iterative & intentionally lean.Why? Because an innovation\'s success requires it to thrive in the realities of today\'s hyper complex and seriously competitive consumer environment - one that\'s controlled by algorithms & driven by social dynamics. traditional approaches to product development ignore all of this - we don\'t.We\'re obsessed with it.Traditional research utilizes stated responses collected in unrealistically-controlled environments that deliver bland, broad-appeal product solutions that fall flat once they finally get out into the real world.Much better to use performance IN the market itself as your key feedback mechanism. That\'s what we do.Wether you\'re pre-idea, pre-product, pre-launch, or post-launch we help you harness the wealth of behavioural data available to you in the digital sales channel, experimenting to find what works to both break through and convert consumers in the real world.We are design thinkers & growth marketers.We build businesses, NOT PowerPoints.Helping you design with real-world behavior,To craft unignorable propositions that grow.
EDUCATION
Smith School of Business at Queen's University
BCOMM, Commerce
ICA Canada (CAAP)
Communications and Advertising Accredited Professional (CAAP), Communications and Advertising
SKILLS
ABOUT BRIAN TOD
Not your typical innovator & product designer. I work differently…Instead of trying to predict this wildly complex consumer market we all find ourselves in, I experiment with it… constantly & iteratively. Designing based on how real people, really behave with new product ideas, out in the real, live consumer market environment. It\'s a modern approach to product design.Behavior led, rapidly iterative & lean.I founded and run Foster Innovation Design — we are product designers & behavioural researchers. We help build businesses, NOT PowerPoints. Designing with real-world behavior, to craft products that people truly love to buy. Some may accuse me of being obsessed with product differentiation- What makes your product special- What makes it unignorable- What makes your product so uniquely good, it’s kinda Magical? 🦄🪄?I believe that the best way to crack that particular type of nugget is to experiment with bold ideas, and then follow how real consumers behave out with them out in that real & seriously complex consumer environment. Let’s create something magical together.
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