Brian S.
Sr. Category Development Leader | National Account CPG Insights Strategist | Brings Big Ideas to Life I Former Pepsico
- Role
- Category Leadership, C-stores and 7-eleven at Mondelēz International
- Location
- Dallas-Fort Worth, TX, US
- LinkedIn followers
- 500 followers
About Brian S.
Mondelēz International benefits from over 12 years of expertise in category management and trade development, supported by a robust background in data analysis, new innovation introductions and strategic planning. With a focus on driving growth and aligning with retailer goals, the team implements actionable insights to optimize product launches and maximize in-field marketing impact. Previously at Southern Glazer\'s Wine & Spirits, the organization leveraged advanced analytics and compelling storytelling to develop strategies that expanded category sales and strengthened retailer partnerships. Known for integrating consumer and retail data into actionable business plans, the focus remains on empowering teams and fostering sustainable growth through collaboration and innovation.
Experience
Category Leadership, C-stores and 7-eleven
Jun 2024 — Present · Dallas, TX, US
Education
Indiana University Bloomington
B.S., Finance
Skills
- Profitable Growth
- Budgets
- Nielsen
- Marketing
- Retail Management
- Spectra
- Management
- Market Research
- Merchandising
- Building Relationships
- Retail
- Category Management
- Account Management
- National Account Management
- New Product Development
- Strategy
- Strategic Analysis / Planning
- Broker Management
- Marketing Initiatives
- Data Analysis
- Product Development
- Needs Analysis
- High-Profile Accounts Management
- Process Improvement
- Brokers
- Developing Client Relationships
- Project-Based Analytics
- Tactical Planning
- Budgeting
- Customer Insight
- Strategic Planning
- Shopper Marketing
- Market Analysis
- Trade Marketing
- Consumer Products
- Competitive Analysis
- National Accounts
- Customer Analytics
- Forecasting
- Sales
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