Brian McLendon

About Brian McLendon

I am an innovative Publishing Executive with an extensive track record driving organizational vision and strategy; developing and implementing launch, marketing, advertising, publicity, sales, and revenue generating strategies for a wide array of fiction and nonfiction titles; and productively leading teams. Known for managing, evaluating, and maximizing publishing programs to deliver creative and effective revenue-generating results, I bring a broad-based analytical, marketing, and sales background to encompass all aspects of the publishing process, including positioning and messaging; launch and long-tail campaign development; campaign and brand marketing; digital and social media advertising; metadata and content creation; and partner and influencer marketing. I am a talented communicator with a history of developing and nurturing key partnerships with new, established, and highly visible authors and efficiently coordinating between multiple teams and departments. Core Competencies:Publishing | Marketing Strategy | Workflow and Project Management | Sales Management | Customer Relationship Management (CRM)| Creative Leadership | Brand and Business Development | Content Strategy | Audience Development and Engagement | Digital Marketing | Marketing Communications | Social Media Marketing | Budget Forecasting and Financial Modeling | Search Engine Optimization (SEO) and Content Optimization | Product Marketing and Management | Integrated Marketing | Risk Management | Operations Management | Inventory Management | Logistics Management | Continuous Improvement | Mentoring and Talent Development

Experience

1. Adjunct Instructor

   Nyu School Of Professional Studies

   Sep 2020 — Present · New York, NY, US

   Teach Book Marketing and Branding - M.S. in Publishing: Digital & Print Media

Education

• Vassar College

  BA