Brian Sharapata
Consumer Lending | Strategy & Innovation | Product & Experience Design
- Role
- VP, Product Strategy & Portfolio Delivery at SECU
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Brian Sharapata
A practicing innovator and architect of differentiated consumer financial products and experiences. Recognized as a strong thought leader with specific expertise in:• Consumer finance product and process design• Results-focused change management• Integrated Product + Marketing strategy
Experience
VP, Product Strategy & Portfolio Delivery
Jun 2022 — Present · Charlotte, NC, US
Responsible for credit and debit card program strategy, development and portfolio delivery. Goal is to build best in class card portfolios paired with exceptional member experiences that drive positive growth, engagement, and support the credit union’s long term strategic objectives.
Education
St. Norbert College
Bachelor of Arts, Communication, Business Administration
University of Wisconsin–Oshkosh
Master of Business Administration (MBA)
Skills
- Marketing
- Product Management
- Budgeting
- Program Management
- Leadership
- Segmentation
- Financial Services
- Management
- Analytics
- Multi-Channel Marketing
- Competitive Analysis
- Marketing Strategy
- Content Marketing
- Pricing
- Sales
- Strategic Partnerships
- Budgets
- Training
- Product Marketing
- Social Media
- Online Marketing
- Forecasting
- B2b
- Direct Marketing
- Strategy
- Strategic Planning
- Customer Retention
- Student Loans
- Consumer Lending
- Marketing Management
- Product Development
- Analysis
- B2b Marketing
- Email Marketing
- Lead Generation
- Customer Acquisition
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