Brian Berman

About Brian Berman

Career Highlights- Ethos Veterinary Health: Reversed two-year traffic decline for $2B, 140+ location vet hospital platform through the development of a data-driven, high-intent acquisition engine producing over 300% ROI - Stonefire Grill: Led marketing turnaround for $80M multi-unit restaurant brand; accelerated +38% off-premise revenue growth, increased digital conversions +46%, and unlocked +15% working budget - Guitar Center: Drove +4.5% comp traffic growth and high double-digit EBITDA for $2B omnichannel retailer with 300+ stores through integrated brand, promotional, product and services transformation I am a marketing executive focused on helping multi-site organizations grow through clear strategy, strong digital performance, differentiated brand positioning, and a better customer experience. I enjoy simplifying complex problems, creating structure where it is needed, and building teams and systems that scale with the business. My experience spans healthcare, retail, restaurants, and consumer brands, including leadership roles at Ethos Veterinary Health, Guitar Center, and Stonefire Grill. Across every role, the themes are consistent: build clarity, align teams, use data to guide decisions, test and learn quickly, and scale what works. I have led marketing at enterprise scale and partnered closely with operations, finance, and executive teams to ensure marketing investment drives measurable growth. I am especially excited by organizations building marketing teams, modernizing marketing, strengthening demand generation, and building durable marketing engines that support long-term value creation. Core focus areas: Digital Marketing | Demand Generation | Multi-Site Marketing Strategy | Customer Acquisition | Martech Strategy | Full Funnel Paid Media (PPC, Social, Display)| Brand Strategy | Customer Experience | Lifecycle Marketing | Data & Analytics | Team Leadership | Budget Management | Executive Communication | Revenue Growth Strategy | Private Equity Transformation | Budget and ROI Management | Building High-Performing TeamsOpen to: Head/VP Marketing, Growth Leadership, Fractional and Advisory roles where marketing transformation and demand generation are the focus

Experience

1. Vice President, Marketing

   Ethos Veterinary Health

   Oct 2019 — Present · Los Angeles, CA, US

   Lead enterprise marketing for a $2B specialty and emergency veterinary healthcare platform spanning 140+ locations. Own growth strategy across demand generation, brand, lifecycle, reputation, talent and medical marketing, internal communications, and field activation- Reversed a two-year traffic decline and delivered nine consecutive months of positive visit growth (+451Bps) achieving over a 300% ROI - Achieved 10x marketing spend optimization by integrating marketing strategy with operational capacity, hiring plans, and regional demand forecasts reducing waste in media investment- Increased paid search impression share from 5.86% to 15.67%, positioning search as the #1 ER referral source (52% of new clients)- Built enterprise-level marketing measurement infrastructure (ROI dashboards, visit attribution, and incrementality analysis)- Scaled and developed a 60+ person (5 direct reports) marketing organization with 90% retention and company leading engagement scores- Increased online review volume 23% YoY and maintained 92% of locations at 4+ stars- Drove a 10% increase in hiring by partnering with Talent Acquisition to centralized recruitment marketing tools and campaigns- Established the strategic roadmap for One Ethos brand unification, aligning 140+ independently operated hospitals under a shared growth and culture platform

Education

• California State University, Chico

  BS, Business Administration

• California Lutheran University

  MBA, Marketing

Skills

• Advertising
• Integrated Marketing
• Marketing
• Social Media Marketing
• Social Media
• Marketing Strategy
• Digital Marketing
• Marketing Communications
• Promotions
• Strategic Partnerships
• Online Advertising
• Market Research
• Sales
• Direct Marketing
• Retail
• Multi-Channel Marketing
• Relationship Marketing
• Email Marketing
• Marketing Management
• Marketing Research
• Creative Direction
• SEO
• Public Relations
• Brand Awareness
• Online Marketing
• Brand Development
• Trade Shows
• Brand Management
• E-Commerce
• Product Marketing
• Business Strategy
• Cross-Functional Team Leadership
• Competitive Analysis
• Sem
• Lead Generation
• Social Networking
• Direct Mail
• Customer Acquisition
• Mobile Marketing
• Media Planning