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Brian Schmelzer

Senior Manager, Campaign Analytics @Gainsight

Des Moines, IA, US
EMAILS
[email protected]
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Jan 2022 — Present

Senior Manager, Campaign Analytics @Gainsight

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Scale reporting and dashboards to provide actionable KPI insights across marketing- Partner with cross-functional leaders to align on reporting standards and KPI definitions- Provide strategic analysis to support business growth and optimize marketing performance- Manage the marketing technology stack, including implementation and team enablement- Track and maintain lead and MQL flow processes

EDUCATION

1999 — 2003

Mount Mercy University

Bachelor’s Degree, Business Administration

SKILLS

Data AnalysisGoogle Webmaster ToolsA/B TestingSem MarketingHtmlAnalyticsTest Program DevelopmentReporting & AnalysisQuantitative AnalyticsSeibelSqlGoogle AdwordsStatistical Data AnalysisCrmKpi DashboardsSalesforce.comAccount ManagementLead GenerationMarket AnalysisManagementGoogle AnalyticsMarketing AnalyticsDigital and Online MarketingLeadershipTeam ManagementOnline AdvertisingMarketing Campaign ManagementRBusiness DevelopmentMicrosoft ExcelLead ManagementDigital MarketingMarketingCustomer Relationship Management (Crm)Sales

ABOUT BRIAN SCHMELZER

I am a highly skilled marketing analytics professional with over 15 years of experience leveraging data to drive strategic decision-making across various marketing initiatives. I excel at transforming complex data into actionable insights that guide marketing strategy and optimize ROI.

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