Brian Savarese

About Brian Savarese

Delivering sales and marketing results for over 20 years working for global brands in consumer goods (CPG, baby, consumer electronics, tech and automotive). Recognized for my ability to excel at collaboration, a strong executive presence, nurture trusting external relationships and delivering key results; all while being coachable with a learner\'s growth mindset. I foster relationships with champions and economic buyers to drive sales growth (quota carrying), refine commercial eCommerce strategy and build brand equity for the WD-40 Company line of products in the eCommerce channel.COMMERCIALIZATION & SALES15-years in the consumer retail sales process including: consumer product commercialization process, from launch to life cycle management (analyzing and managing sell through); pre-launch sell-in; eCommerce assortment strategy at the P&L level; full store POG launches; managing success at retail through forecasting both replenishment planning and promotion planning; build champions leading to pitches with customer economic buyers.Sales P&L analysis, sales budget planning. Active user of CRM (Salesforce) and Power BI software (Microsoft, Tableau) to track daily activities, key metrics and gain territory insights. LEADERSHIPThe champion/leader of eCommerce America\'s \"Must-Win-Battle\", a strategic initiative tracked and reported to the global organization.A team member on two company-wide Corporate strategy projects focused on long-term strategy planning & organizational design. Learner mind-set, curious and empathetic leader. OKR development and tracking

Experience

1. Strategic Account Manager & Manager, Ecommerce

   WD-40 Company

   Apr 2021 — Present

   Best of the Best\" Sales team Award Winner for FY2023 by leading Amazon US, a Global strategic account for the WD-40 Company- Responsible for leading the development of U.S. Ecommerce pure play sales channel, including multi-year (12-month and 3- to 5-year) revenue growth plans for Ecommerce (and marketplaces)- Utilize data to inform assortment strategy that will deliver above-par performance across key metrics (GM%, NetPPM) and ensure we\'re building a sustainable catalog for the future- Lead my business in the areas of contract negotiation, sales planning, operational optimization, new product development and launches, promotions- Collaborative account leader with channel marketing, brand owners, supply chain, data analytics & insights, demand planning and trade investment- Utilize 1st party & 3rd party digital commerce and shelf analytics to make data supported eCommerce decisions; daily utilization of digital shelf analytics in SasS like Profitero, Pacvue, Keepa, SmartScout and others- Collaborate with Global Ecommerce team to standardize the approach towards eCommerce across multile trading blocs, with a focus on best practices driving WD-40 brand equity and revenue- Demonstrate servant leadership in the attainment of corporate, department and personal goals through developing and leading a large cross functional team, and direct reports- Coaching direct reports in the development of new business through cold leads to inbound and collaborating with eCommerce business analyst to analyze leading and lagging data, KPI tracking- Setting the long term strategy for digital commerce as Champion of eCommerce Must Win Battle- Strategic contributor to several squads implementing cross functional action, including WD-40 Corporate Strategy Development & Reframe, Team39 Innovation and Must Win Battle Ecommerce.

Education

• University of Maryland - Robert H. Smith School of Business

  Bachelor's degree

• Drucker School of Management

  MBA, Marketing, Brand Strategy

Skills

• Marketing
• Product Management
• Google Analytics
• Account Management
• Online Advertising
• Multi-Channel Marketing
• Brand Architecture
• Go-to-Market Strategy
• Competitive Analysis
• Start-Ups
• Creative Direction
• Social Media
• Market Research
• Strategic Partnerships
• Strategy
• E-Commerce
• Advertising
• Integrated Marketing
• Product Launch
• Collateral
• Business Strategy
• Social Media Marketing
• Marketing Management
• Market Analysis
• Sales
• Email Marketing
• Marketing Research
• Brand Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Pricing
• Digital Marketing
• Product Marketing
• Management