Brian Rudolph

About Brian Rudolph

Brian Rudolph is best known as a digital strategist, a brand marketer, and a mentor who has worked for some of the world’s largest brands including Coca-Cola, AT & T, Verifone, and Sage. Now, he shares that knowledge as a Digital Strategist and Marketing Leader - working to help companies understand and activate the digital customer journey, producing results that are tied to true business objectives, not just marketing KPIs. Most recently, he led the Experience Design practice at ARKE with an amazing team of strategists and creatives with the mission to define and craft outcome driven digital brand experiences for our clients.Previously, Brian was the Global Digital Marketing Lead for Verifone, the global leader in payment solutions. He led digital strategy for global initiatives and led the team responsible for managing and supporting all aspects of Verifone\'s digital presence in over 150 countries. As business owner of Coca-Cola’s Social @ the Core strategy, Brian literally “wrote the book” (well, at least the PowerPoint) for Coca-Cola’s global social marketing efforts. His mission as Digital Marketing Capabilities Manager was to ensure that Coca-Cola maintained strategic leadership in digital marketing by building and strengthening digital marketing capabilities and expertise in local markets around the world. Brian is also on the board of AMA, Chair of the Social Media Club of Atlanta, an invited Member of The International Academy of Digital Arts & Sciences, serves on the Marketing Board of Directors for the Terry School of Business at the University of Georgia, and speaks frequently on a wide variety of social and digital marketing topics.

Experience

1. Executive Member

   Pavilion

   Jul 2021 — Present

   Pavilion is a private membership organization where the world’s best GTM Executives come together to openly discuss business critical issues, strategies that work, and lessons learned with privacy and confidentiality.

Education

• Emory University

  Theater and Design

  1983 — 1985

• University of Maryland

  BA, BA, MA coursework, Theater, Film, and Design

  1985 — 1989

Skills

• Mobile Devices
• Brand Development
• Public Relations
• Media Planning
• Customer Insight
• Brand Management
• Content Strategy
• Marketing Strategy
• Social Media Marketing
• Interactive Media
• Marketing Communications
• Online Advertising
• Loyalty Marketing
• Direct Marketing
• Marketing
• Interactive Marketing
• Mobile Marketing
• Strategic Partnerships
• Digital Marketing
• Relationship Marketing
• Interactive Advertising
• Strategy
• Digital Media
• Social Media
• Integrated Marketing
• Digital Strategy
• Advertising
• Lead Generation
• Creative Direction