Brian Rudie
Driving profitable growth with innovation and portfolio optimization
- Role
- Marketing Director, Portfolio & Innovation at Perfetti Van Melle
- Location
- Hamilton, OH, US
- LinkedIn followers
- 500 followers
About Brian Rudie
Innovative Marketing & Process Improvement strategist and leader with 20 years\' strong track record of delivering results on existing business (P&L Management), expansion opportunities (category and geographic) and breakthrough new product innovations. Entrepreneurial spirit mixed with strategic thinking rooted in classical packaged goods marketing, best in class retail experience, business school strategy and engineering tehnical mastery. Specialties: Team Leadership, Brand Strategy / Positioning, P&L Management, New Product Innovation, Advertising Development, Marketing Plan Development, Consumer Insight Extraction, International Expansion, Category Expansion, Strategic Marketing, Selling & Sales Force Training, Analysis, Creative Thinking, Strategic Marketing, Entrepreneurial Effectiveness, Strong Collaboration Skills.
Experience
Marketing Director, Portfolio & Innovation
Jun 2022 — Present · Erlanger, KY, US
Education
Northwestern University - Kellogg School of Management
Master of Management, Business and Manufacturing Engineering
1995 — 1997
University of Cincinnati
Bachelor of Science, Mechanical Engineering
1987 — 1992
Skills
- Brand Architecture
- Advertising
- Product Development
- Strategy
- Shopper Marketing
- Product Launch
- Market Planning
- Brand Management
- Cross-Functional Team Leadership
- Marketing Strategy
- Customer Insight
- Product Innovation
- Team Leadership
- Marketing
- Direct Marketing
- P&L Management
- Coaching
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