Brian Roeper

About Brian Roeper

A results-driven digital transformation leader with over 15 years of experience shaping the future of consumer goods through innovative strategy, technology, and execution. I specialize in driving large-scale digital initiatives, delivering transformative products, and creating seamless customer experiences that fuel business growth.Throughout my career, I’ve successfully managed multimillion-dollar budgets, spearheaded the launch of direct-to-consumer platforms, and integrated enterprise systems to enhance efficiency and engagement. My expertise spans eCommerce, marketing technology, and data-driven decision-making, with a strong focus on aligning digital solutions with business goals.I thrive at the intersection of strategy and execution—building roadmaps, leading cross-functional teams, and ensuring that digital investments translate into measurable impact. Passionate about delivering transformation at scale, I am committed to driving digital excellence in the ever-evolving consumer landscape.Let’s connect to discuss digital innovation, product transformation, and the future of consumer experiences.

Experience

1. Senior Business Relationship Manager

   Kao EMEA & Americas

   Apr 2023 — Present · Cincinnati, OH, US

   Experienced in leading strategic digital initiatives that drive business transformation and customer engagement. I specialize in developing multi-year product roadmaps, overseeing large-scale budgets, and aligning technology solutions with business objectives.I have successfully launched and optimized direct-to-consumer digital platforms, driving revenue growth and enhancing customer retention. My work includes implementing CRM and marketing automation solutions to personalize customer interactions, leading to increased engagement and higher conversion rates.With a strong background in enterprise system integrations, I have streamlined operations across finance, supply chain, and customer service, reducing costs and improving efficiency. I thrive in Agile environments, prioritizing product backlogs, coordinating cross-functional teams, and ensuring seamless delivery of key transformation initiatives.I am passionate about driving innovation, leveraging emerging technologies, and delivering digital solutions that create meaningful business impact.

Education

• Northern Kentucky University

  Bachelor of Science, Management Information Systems

  1999 — 2003

Skills

• Stakeholder Analysis
• Functional Specifications
• Project Communications
• Business Analysis
• Strategy
• Stakeholder Management
• Marketing Communications
• Management
• Business Intelligence
• Integration
• Business Process Improvement
• Change Management
• Project Management
• Functional Analysis
• Business Requirements
• Marketing
• Requirements Management
• Leadership
• Delivering Technical Training
• Cross-Functional Team Leadership
• Marketing Strategy
• Process Improvement
• Functional Design
• Requirement Specifications
• Web Project Management
• Crm