Brian Rivers

About Brian Rivers

Hello. I’m a creative operations leader with deep agency experience. I excel at scaling infrastructure and managing production for creative teams, enabling them to do their best work as efficiently as possible. I collaborate with creative, design and cross-functional teams to deliver customer-focused solutions.OPERATIONAL HIGHLIGHTS:• Managed creative production for integrated campaigns and marketing content, including video, photo, email, social/display media, web and print• Developed end-to-end creative process in Workfront in collaboration with PMO• Improved and automated feedback process for creative production• Established operational guidelines to improve internal collaboration between project management, account and creative teams• Created governance for creative concepting phase of delivery process, defining approach, rationale, timeline, pricing, inputs and final deliverables• Reduced expenses for design and content tools by ensuring appropriate access levels and timely removal of expired users, as well as negotiating improved license agreements• Created an in-depth skills matrix to assist resource management in staffing• Staffed and allocated hours for numerous projects across UX/UI strategy, design, content and copy rolesCAPABILITIES:Building and scaling creative practices, reviewing and directing creative output, visual design, talent acquisition, resource management, project management, scoping new business, infrastructure and process creation/implementation, creative/design tool management, digital asset management, expense management and project profit/loss, vendor acquisition/3rd-party management

Experience

1. Studio Lead

   Cella

   Jun 2024 — Present · Austin, TX, US

   Lead creative production studio delivery and operations for enterprise retail account

Education

• The University of Texas at Austin

  Bachelor of Journalism

Skills

• Javascript
• Salesforce.com
• Copywriting
• Web Design
• Employee Leadership and Development
• Online Advertising
• B2b
• Direct Marketing
• Saas
• Customer Relationship Management (Crm)
• Business-to-Business (B2b)
• Strategic Partnerships
• SEO
• Eloqua
• Web Analytics
• Creative Direction
• Integrated Marketing
• New Media
• Product Marketing
• Digital Marketing
• Marketing Automation
• Social Media Marketing
• Management
• Marketing Communications
• Lead Scoring
• Budget Management
• Lead Management
• Marketing
• Database Marketing
• Email Marketing
• Recruitment and Hiring
• Graphics
• Marketing Strategy
• Online Marketing
• Content Development
• Messaging
• Project Management
• Sem
• Multi-Channel Marketing
• Crm