Brian Redden

About Brian Redden

I help home and commercial service companies grow by aligning their strategy, people, systems, and vendors so everything works toward one clear plan. Most of these companies are juggling a mix of B2C and B2B sales, busy contact centers, outside sales teams, and a blend of traditional and digital marketing. There is a lot happening every day, and the pieces do not always connect the way they should. My work starts with meeting the business where it is and getting a clear understanding of what the owners want to accomplish. Growth into new services, better conversion, more predictable revenue, improving lead flow, or preparing the company for private equity, the strategy always has to match the goal. From there, I take a deep dive into how the company generates demand, how leads move through the process, how sales converts, and how well the systems and vendors support the plan. Most companies have strengths in some areas and gaps in others. My job is to help uncover what is working, what is not, and why.I do not show up with a list of ideas and walk away. I help the team put a practical plan in place, stay involved as the work gets implemented, and tie everything back to measurable results. That includes lead generation, CRM and marketing automation usage, attribution, reporting, sales workflows, and vendor alignment. I have spent 25+ years in sales and marketing leadership, from private equity backed growth to multi-state expansion, to running my own marketing company and serving as a fractional CMO. I enjoy helping companies get organized, get aligned, and grow with confidence. If you are trying to grow, improve your systems, or create more predictable results, I would love to connect.

Experience

1. Chief Marketing Officer

   Livewire

   Dec 2025 — Present · Richmond, VA, US

   I serve as the CMO for Livewire Richmond, leading marketing strategy and demand generation while aligning sales, marketing, systems, and vendors toward one clear growth plan.I work closely with leadership and internal team members to strengthen lead flow, improve conversion, and create visibility into what is driving revenue. This role includes both strategic leadership and hands-on support as plans move into execution.This role is part of my work through Demand Growth Partner.Focus areas:• Marketing and growth strategy• Lead generation and conversion• CRM and marketing system alignment• Vendor oversight and prioritization• Reporting and attribution

Education

• Virginia Tech

  Bachelor of Science - BS, Marketing Management

Skills

• Online Marketing
• B2b
• Direct Marketing
• Social Media Marketing
• Social Media
• Event Management
• New Business Development
• Advertising
• Website Development
• Email Marketing
• Business Development
• Digital Marketing
• Advertising Sales
• Fundraising
• Marketing Strategy
• Lead Generation
• Marketing
• Market Planning
• Start-Ups
• Brand Development
• Team Building
• Online Advertising
• Account Management
• B2b Marketing
• Direct Mail
• Social Networking
• Marketing Communications