Brian Waldron

About Brian Waldron

I am a senior product leader with over 20 years of experience leading digital…

Experience

1. Digital Product Leadership - Web Platform

   Vanguard

   Jan 2021 — Present · Malvern, PA, US

   Directed product strategy for the \"digital front door\"- a portfolio of highly strategic and heavily used digital journeys that serve key client intents.Led large interdisciplinary agile teams in delivering a world-class CX to millions of Vanguard clients. Earned J.D. Power award for Highest Investor Satisfaction.Managed the end-to-end transformation of Vanguard’s authenticated web platform, delivering a modern, intuitive, and scalable digital experience.Developed and launched a personalization strategy focused on behavior-driven design to improve client engagement and outcomes. Launched new Portfolio Dashboard earning \"Excellent\" rating from Corporate Insight.Drove key initiatives including the unification of self-directed, advised, and retirement digital experiences to streamline the CX and to realize efficiencies for the business.Led enterprise AI initiative to increase effectiveness and efficiency across the product operating system — inclusive of workstreams across product, research, UX, and engineering teams.

Education

• Saint Joseph's University

  B.S.

Skills

• Customer Experience
• Digital Marketing
• User Experience Design
• Online Marketing
• Email Marketing
• Management
• Customer Acquisition
• SEO
• Web Analytics
• Social Media Marketing
• Mobile Technology
• Strategy
• Marketing
• Content Marketing
• Marketing Strategy
• Digital Strategy
• Customer Insight
• Marketing Communications