Brian Purk Purkiss

About Brian Purk Purkiss

Key Accomplishments- Reversed the decline of a DTC eCommerce store, creating profitable growth. Was given ownership of balancing the DTC P&L. Did so through scaling revenue, increasing traffic, trimming budgets, improving eCom operations, & increasing profit margins- Doubled company revenue by building a top 1% for conversion rate eCommerce store according to Shopify benchmarks. Led the eCom team as we took the AMMD website to best-in-industry levels, creating profitable growth across all sales channels- Maintained 100% team retention through COVID and The Great Resignation while growing from the smallest team in marketing/ops to the largest, fostering a tight-knit and collaborative, multidisciplinary digital team- Grew site conversion rate by 62% through constant design iteration and optimization while also reducing discounts by 24%- Saved a company over $70k annually in SaaS costs by finding cheaper (and better) alternatives or building custom solutions- Designed and ran two record split tests that generated 7 figures in new annual revenue, each- Overhauled a plateaued S&S program and grew subscription program MRR by over 30% through boosted opt-in rate, AOV, upsells, and churn rate.My Resume: https://brianpurkiss.com/resume/-Skills and Responsibilities Leadership & Strategy:eCommerce growth strategy, revenue growth, roadmap planning and execution, P&L management, stakeholder alignment, KPI monitoring and executive reporting, cross-functional team leadership, product management, sales funnel optimization, customer and market research, running agile sprints.Optimization & Analysis:Conversion rate optimization (CRO), web and sales data analysis and reporting, A/B testing, UI/UX, KPI monitoring and reporting, heatmaps and user flow analysis, Google Analytics, catalog merchandising.Technical Skills:Full tech stack ownership, Shopify Plus, Klaviyo, WordPress, website automation, CMS management, GDPR/CCPA/WCAG compliance, QA testing, Schema Markup, HTML/CSS/Javascript/Liquid.Digital Marketing:Brand positioning and voice, product marketing, PPC (Meta/Google Ads), SEO/AEO/GEO, email marketing, content marketing, social media & influencer marketing, marketing calendar, loyalty programs, customer acquisition and retention, customer experience (CX), personalization, traffic generation, copy strategy.People Management:Team leadership and mentoring, cross-department collaboration, managing agencies & external vendors, project management, balancing short- and long-term priorities, high-retention team building.

Experience

1. Director of Ecommerce

   Instant Hydration

   Mar 2026 — Present