Brian Rossi
- Role
- Director, Digital Product Management at PPG
- Location
- Pittsburgh, PA, US
- LinkedIn followers
- 500 followers
About Brian Rossi
Brian’s career has been underscored by an ability to be empathetic of the customer…
Experience
Director, Digital Product Management
Sep 2020 — Present
Hiring, coaching, and leading a team of high performing, customer centric global digital product managers (US, FR, UK, HU) responsible for identifying and capturing impact in the areas of AI/ML (manufacturing optimization, supply chain, formulation, & customer), SaaS, IoT, Omnichannel / E-Commerce, Digital Marketing Automation / Orchestration, & CRM. PPG Industries is a global Fortune 250 company with 9 business units & ~$16.8B of annual revenue which serves B2B, B2B2C, & B2C customer segments across NA, EMEA, APAC, LATAM, & ANZ. Reporting to Chief Digital Officer. • Created org design & built Global Product Management CoE, hiring all team members. • Operationalizing and leading product teams consisting of 200+ geographically distributed contributors (Engineers, Data Scientists, PdM, UX Researchers / Designers) across France, UK, Hungary, Poland, Ukraine, Netherlands, Mexico, India, Canada, & US. • Managing Digital Product Management CoE Budget. • Creating, defining, operationalizing, and maturing Product Management function for global Digital organization leveraging OKRs with a focus on financial impact (cost reduction, lifetime value, customer acquisition cost), customer satisfaction (NPS, CSAT, customer service call volume), & low defect rate. • Coaching and developing teams to excel at Communication, Product Sense, Execution, Organizational Navigation, and Financial / Analytical Acumen. • Partnering with Customers & Business unit stakeholders (Sales, Marketing, Finance), Legal, Operations, R&D, & Digital CoE Leadership peers to set product strategy, remove roadblocks, define operating models, and create impact. • Through a customer centered lens, building and developing cross functional teams practicing CI/CD taking AI/ML, SaaS, and customer facing digital products (web & mobile app) from identification / opportunity sizing to MVP, through scaling across global business units and geographies with governance support up through executive leadership.
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