Brian Heil

About Brian Heil

As the Head of Marketing at Hirewell I oversee all brand, product marketing, demand gen, RevOps, content/social, advertising, web, SEO, and more.About Hirewell:Hirewell is a global talent solutions provider that combines domain expert recruiters with modern hiring strategy to deliver people who make a difference.Over the last 20+ years, we\'ve helped thousands of companies hire well (pun intended). Together, we’ll place the people who will bring your company’s vision to life.Proof that ‘we rule’ (and so can you):5/5 across 325+ reviews on G2: stories: https://hirewell.com/case-studiesTalent Solutions:•Advisory: Talent & HR consulting engagements that elevate your people processes & results.•Recruiting- RPO: Process design and volume hiring- Search: Executive search and individual contributors- Interim: Function specialists and payrolling done for you.•Technology: Self-serve software and modern client experiences.Function Expertise:•Technology: Software engineering, product management, infrastructure/cloud/DevOps, ERP, data & AI, cybersecurity•Go-To-Market: Sales, Marketing, Creative•Corporate Functions: HR, recruiting, finance, accounting, legal, administration•Industrial: Supply chain, engineering, logisticsIndustry Focus:•SaaS (150*)•Manufacturing (115*)•Private Equity (80*)•Venture Capital (60*)•Professional Services (75*)•Financial Services (70*)•Real Estate (80*)•Construction (20*)•Not-For-Profits (20*)•Healthcare (40*)•Cannabis (5*)*Approximate number of companies in each industry we’ve worked with the last 4 years.

Experience

1. Head of Marketing

   Hirewell

   Jul 2023 — Present · Cincinnati, OH, US

   Drive inbound business and support sales through modern omnichannel marketing strategies.– Lead Hirewell’s creative direction, brand identity, and market positioning, grounded in deep research.– Continuously explore, test, and implement AI tools to enhance marketing and operational efficiency.– Oversee sales enablement via pre-built assets (decks, case studies), scalable DIY content, fielding custom requests, and supporting automated sales outbound campaigns.– Lead a content production team delivering 5 video podcasts and a weekly newsletter for talentinsights.hirewell.com, featuring thought leadership and executive-level guests.– Own all RevOps functions across platforms including HubSpot, RecruitCRM, and others.– Plan, support, and frequently host in-person Hirewell events and executive dinners.– Manage LinkedIn and Google Ads to drive inbound business using audience targeting and creative testing.– Manage SEO strategy with a focus on evergreen blog content, intelligent site design, AI-powered optimization tools, and continuous performance analysis.– Manage the marketing budget and vendor relationships (SaaS tools and service providers).

Education

• University of Dayton

  B.S., Marketing, Minor in Psychology

  2004 — 2008

Skills

• Blogging
• E-Commerce
• Social Media Marketing
• Marketing
• Online Marketing
• Advertising
• Management
• Brand Management
• Marketing Strategy
• Social Media
• Marketing Research
• Account Management
• Retail
• B2b
• Integrated Marketing
• Customer Insight
• Digital Strategy
• Digital Marketing
• Sales
• Email Marketing