Brian Gantt
Manager, Consumer Insights @Yamaha Motor Corporation, USA
Signup · Get unlimited contacts
WORK HISTORY
Manager, Consumer Insights @Yamaha Motor Corporation, USA
I lead Yamaha Marine’s Consumer Insights function, guiding research across brand strategy, customer experience, product innovation, and segmentation. My focus is on turning insights into action—from supporting executive decisions to shaping product and marketing strategies across the organization.Key achievements:Introduced UX research capabilities that directly influenced the greenlighting of a new productDeveloped the Dealer Sentiment Index, a metric now used by senior leadership to understand channel healthLed the implementation of CX feedback system capturing insights from customers, dealers, and OEM partnersServe as Yamaha’s Consumer Insights advisor across national brand and cross-sales committees
EDUCATION
Clemson University
M.S., Applied Economics
Clemson University
Bachelor of Science (BS), Economics
ABOUT BRIAN GANTT
I work at the intersection of consumer insight and business strategy, helping…
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.