Brian Petrocelli
Product Marketing Lead @Weight Watchers
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WORK HISTORY
Product Marketing Lead @Weight Watchers
Portland, OR, US
Promoted to Product Marketing Lead responsible for international, company wide B2C product marketing activities- Managed a team of two Product Marketers responsible for growth and consumer products- Led partnership marketing for both software and hardware (Instacart, Abbot, Apple. Google)Implemented AI driven in-app marketing campaigns that drove stat-sig increases to multiple KPIs-Led GTM for all major product launches, aligning executive leadership on positioning and messaging which was shown to significantly impact core product KPIs
EDUCATION
General Assembly
Product Management
Pace University - Lubin School of Business
Bachelor of Business Administration (B.B.A.), International Management - Minor: Law
General Assembly
Data Analytics
SKILLS
ABOUT BRIAN PETROCELLI
While I\'ve worn many hats in my career, the unifying theme is a deep seeded passion for delivering a great customer experience with stellar products. Whether it\'s dazzling clients with a killer keynote or white boarding a revolutionary new feature, I love knowing that my passion will spread, inspiring not only my teammates and partners, but eventually our end user. In my personal life I spend my efforts on community. I volunteer regularly with the YMCA and I am an active community organizer, tackling issues like income inequality, the environment, and money in politics. My Skills Include: Product Management, Business Development, Product Marketing, Partnership Management, Account Management, Customer Insights, Data Analytics (SQL, Excel, Pivots), Dashboards, A/B Testing, Wireframes, Brand Development, Digital Media, Product Strategy, Content Marketing, Digital Marketing, Leadership, Organizing, Public Speaking, Presenting, Market Research, Wire-framing, UX/UI, MVP Creation, Creating MRDs, RFPs, and White-Papers, Lead-gen, Cold-calling, Mobile Ads, Mobile Ad-platforms, Digital Content Distribution, Pricing Strategy, Promotion Strategy
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