Brian Petrocelli

About Brian Petrocelli

While I\'ve worn many hats in my career, the unifying theme is a deep seeded passion for delivering a great customer experience with stellar products. Whether it\'s dazzling clients with a killer keynote or white boarding a revolutionary new feature, I love knowing that my passion will spread, inspiring not only my teammates and partners, but eventually our end user. In my personal life I spend my efforts on community. I volunteer regularly with the YMCA and I am an active community organizer, tackling issues like income inequality, the environment, and money in politics. My Skills Include: Product Management, Business Development, Product Marketing, Partnership Management, Account Management, Customer Insights, Data Analytics (SQL, Excel, Pivots), Dashboards, A/B Testing, Wireframes, Brand Development, Digital Media, Product Strategy, Content Marketing, Digital Marketing, Leadership, Organizing, Public Speaking, Presenting, Market Research, Wire-framing, UX/UI, MVP Creation, Creating MRDs, RFPs, and White-Papers, Lead-gen, Cold-calling, Mobile Ads, Mobile Ad-platforms, Digital Content Distribution, Pricing Strategy, Promotion Strategy

Experience

1. Product Marketing Lead

   Weight Watchers

   Jan 2024 — Present · Portland, OR, US

   Promoted to Product Marketing Lead responsible for international, company wide B2C product marketing activities- Managed a team of two Product Marketers responsible for growth and consumer products- Led partnership marketing for both software and hardware (Instacart, Abbot, Apple. Google)Implemented AI driven in-app marketing campaigns that drove stat-sig increases to multiple KPIs-Led GTM for all major product launches, aligning executive leadership on positioning and messaging which was shown to significantly impact core product KPIs

Education

• General Assembly

  Product Management

  2015 — 2015

• Pace University - Lubin School of Business

  Bachelor of Business Administration (B.B.A.), International Management - Minor: Law

  2006 — 2009

• General Assembly

  Data Analytics

  2016 — 2016

Skills

• Leadership
• Market Research
• Negotiation
• Marketing
• Public Speaking
• New Media
• Project Management
• Contract Negotiation
• Strategy
• E-Commerce
• Strategic Planning
• Product Management
• Communication
• Relationship Management
• Video Games
• Social Media
• New Business Development
• Product Marketing
• Digital Media
• Entertainment
• Microsoft Office
• Sales
• Customer Service
• Management
• Business Development
• Digital Marketing