Brian B.

About Brian B.

Let’s Create and Distribute Your Best Story to Tell.A results-driven executive adept at creating marketing, communications and advertising strategies that consistently exceed industry standards and client expectations. All results are revenue-focused with a deep understanding of content marketing in both digital and traditional forms, including paid, organic and earned media.A Little HistoryIn 1997, I started the first digital marketing division at Rubenstein Associates, New York City’s oldest and largest independent communications firm. We leveraged “new media” to expand the reach of client messaging for clients including BMW of North America. In 2003, I became an owner/partner RKC.me, a marketing consulting firm and publishing company, Currently I serve as a CMO to a major Tampa Bay healthcare system with a $44 million annual operating budget. An Expert Understanding of the Creative ProcessFrom designing logos to composing to directing TikTok’s. My paid and organic media experience includes Meta, TikTok, Google Display and Adwords, Nextdoor, dating apps, and streaming TV as well as traditional forms such as broadcast, outdoor, transit and direct mail and first page SEO. Today, I am embracing AI as a means to streamline and enhance the creative process and client budgets. Your Team or MineBe it ground up or the internal direction you need, my work aligns with clients’ environments. Start with me as I leverage a powerful team of freelancers or let me help you get your team aligned to optimal outcomes. Let’s get resultsSchedule a one-on-one with me https://calendly.com/bb_rkc/30min Fun fact: I was part of the original team that brought BMW\'s Mini Cooper back to the US market.

Experience

1. Chief Strategy Officer (CSO)

   Metro Healthy Communities

   Mar 2019 — Present · Tampa/St. Petersburg, FL, US

   Currently serve as right-hand to CEO remaining focused on business development strategy and growth. In 2022, I initiated a patient demographic study and developed plans to transform organization from four locations to nine (in under a year) to meet the demands of a growingly dense population and hybrid work schedules. In first year, locations continue to experience double-digit growth and have reached sustained profitability.Maximizing the 340b program and growth of our pharmacy, I trademarked \"Copay it Forward\" which has educated and energized patients on the importance of supporting the organization through filling their prescriptions at Metro Inclusive Pharmacy. Overall efforts have driven over $20+ million in pharmacy revenue.Oversee team of five direct reports and 23 staff while managing $2.5+ million annual department budget.Established successful intake campaigns for HIV care, PrEP and medication management services, resulting in increased pharmacy revenue and additional grant funding.Lead fundraising efforts resulting in three consecutive years of record intake with over $2 million raised.Acquired over new health center patients, the largest sustained expansion in the organization\'s history.Performed an agency-wide rebranding in 2019 and promoted to CMO within six months of hire.Consistently exceeding grant-funded requirements with hundreds of thousands of interactions and impressions.Leveraging medical expertise to establish first page Google results for major service areas and doubling website views from 600 to 1,700 per day.

Education

• Jacksonville University

  Bachelor's degree, Business, Management, Marketing, and Related Support Services

  1989 — 1992

Skills

• Woocommerce
• Public Relations
• Media Relations
• Online Advertising
• Publicity
• Social Networking
• Brand Awareness
• Social Media Marketing
• Brand Development
• Advertising
• Project Management
• Publishing
• Strategic Communications
• Strategic Planning
• Copywriting
• Digital Strategy
• Crisis Communications
• Facebook Marketing
• Management
• Corporate Communications
• Blogging
• Web Development
• Analytical Skills
• SEO
• Marketing
• Instagram
• Creative Direction
• Marketing Communications
• Facebook Api
• Campaigns
• Digital Media
• Digital Marketing
• Social Media
• Google Analytics
• Content Strategy
• Marketing Strategy
• E-Commerce
• Online Marketing
• Leadership
• Integrated Marketing