Brian Jansen

About Brian Jansen

Hello and thank you for visiting my LinkedIn profile!I spent the first 10 years of my career in higher ed working on a handful of campuses in the Chicagoland area. Beginning in I worked at Trinity International University as an Admission and Financial Aid rep for the school’s REACH adult degree completion program helping non-traditional learners navigate the application and financial aid process to finish their degrees in areas like business, psychology, and elementary education. The majority of my on-campus time was at Illinois Tech, starting as an Undergraduate Admission Counselor and advancing to an Associate Director of Admission and Marketing Coordinator role. I then became the Director of Admission at Illinois Tech’s Stuart School of Business and proudly increased enrollment in their graduate programs by 20% in my first year. I then took my background in graduate enrollment to The Chicago School (part of The Community Solution Education System) where I managed admission to their esteemed clinical psychology doctoral program and served as the campus’s international admission rep. In early 2010, I branched out from working on a college campus to an Enrollment Consultant role with Ruffalo Noel Levitz (RNL) which allowed me to work with colleges and universities around the country. I had the pleasure of partnering with well over 75 institutions guiding recruitment and enrollment strategies, implementing multichannel student search and application generation campaigns, and providing data-driven funnel qualification via predictive modeling tools.In Fall 2022, I began as a Senior Business Development Strategist at Spark451, a full-service strategic marketing and technology firm focused on higher ed that specializes in enrollment marketing, student search, creative services, and digital media. Most recently in early 2026, I took an Account Executive role at VisionPoint Marketing where I forge strategic partnerships tailored for higher ed partner institutions. VisionPoint specializes in helping colleges and universities enhance their recruitment and enrollment strategies, brand development, digital marketing efforts, and other key services to attract and engage prospective students. I hold a BA in psychology from St. Norbert College (De Pere, WI) and MS in marketing communication from Illinois Tech’s Stuart School of Business (Chicago, IL). I grew up in Neenah, Wisconsin (Go Packers!) and live in Portland, Oregon with my daughter Alexandra and dog Champ.

Experience

1. Account Executive

   VisionPoint Marketing

   Jan 2026 — Present · Portland, OR, US

Education

• Illinois Tech Stuart School of Business

  MS, Marketing Communication

  2001 — 2003

• St. Norbert College

  BA, Psychology

  1995 — 1999

Skills

• Teaching
• Predictive Modeling
• Strategy
• Adult Education
• Advertising
• Strategic Communications
• Marketing Communications
• Recruiting
• Community Outreach
• Leadership Development
• Marketing
• Student Recruiting
• Enrollment Management
• Accreditation
• Career Counseling
• Leadership
• Strategic Enrollment Management
• Higher Education Administration
• Program Development
• Student Financial Aid
• Fundraising
• Data Analysis