Brian Patrick Byrne
Social Video Expert, The Wall Street Journal | 10+ Years at International News Orgs
- Role
- Platform Editor, Social Media at The Wall Street Journal
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Brian Patrick Byrne
I\'m a multimedia journalist and social media leader with over a decade of experience at…
Experience
Platform Editor, Social Media
Jan 2022 — Present · New York, NY, US
Shepherd collaboration between social and news video teams to transform on-site breaking news videos into shorter, faster-paced social videos, drawing 250 million Instagram Reels views in 2024— Overhauled social video captioning workflow, replacing manual video captioning with AI-powered auto-captioning, shaving approx. 15 minutes of editing time off every video— Received an annual rating of \"Outstanding Impact\" in 2024 for effective social video strategy, creative ideas, work ethic, and overall reliability— Launched WSJ\'s Snapchat Stories in 2023 by repurposing TikTok videos and other content to attract 4.5 million views in the first three months— Supported senior platform editor in launching WSJ\'s TikTok account, producing several of our most successful videos in 2022 including the first to reach views— Produced six of WSJ\'s top 10 Instagram feed posts between May 2022 and 2023, including the most-liked post in the history of the account with more than likes— Refreshed WSJ\'s Instagram feed by designing and rolling out new templates using Adobe InDesign and Photoshop, facilitating the promotion of our stories in a greater variety of formats.
Education
University College Cork
Bachelor's Degree
Dublin City University
Master's Degree
Skills
- Social Media
- Journalism
- Editing
- Storytelling
- Writing
- Newspapers
- Radio
- Broadcasting
- Documentaries
- Video Production
- Video Editing
- Adobe Premiere Pro
- Adobe Photoshop
- Interviewing
- Researching
- Snapchat
- Video Post-Production
- Digital Video
- Hd Video
- Data Visualization
- Fact-Checking
- Ap Stylebook
- Html
- Cascading Style Sheets (Css)
- Php
- Social Media Marketing
- Search Engine Optimization (SEO)
- Computer Animation
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