Brian Oneill
Senior Leader Sales Effectiveness and Performance @Scotiabank
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WORK HISTORY
Senior Leader Sales Effectiveness and Performance @Scotiabank
Toronto, ON, CA
I lead Sales Effectiveness and Performance initiatives for Scotiabank Private Banking, Canada’s top private bank. I equip field leaders and Private Bankers with the framework and best practices they need to consistently outperform their goals with greater ease and effectiveness.By partnering closely with our top-performing Private Bankers and leaders across the country, I identify high performance habits across every dimension of a high-performing private banking practice. I work with teams to pinpoint quick wins where adopting these proven approaches can deliver immediate performance lifts. I help teams successfully embed these practices and drive sustainable results.Passionate about unlocking potential and building high-performance cultures, I’m focused on turning proven excellence into scalable success across our national Private Banking team.
EDUCATION
University of Toronto - Rotman School of Management
Business Acumen and Judgement
INSEAD
Channel Leadership Programme
University of the Free State
Post Graduate Diploma in Financial Planning, Financial Planning post graduate diploma
University of Toronto - Rotman School of Management
Leadership
Rhodes University
Bachelor of Commerce (BCom)
Emeritus
Digital Transformation: Platform Strategies for Success
SKILLS
ABOUT BRIAN ONEILL
An accomplished Financial Services Leader with extensive global experience in Banking, Wealth and Digital. A history of driving revenue growth, enhancing client acquisition and experience, and streamlining operating environments by aligning cross-functional teams around a compelling vision. Proven track record of leading complex business transformations powered by strategic clarity, disciplined execution and digital innovation. Recognized for authentic, engaging leadership that inspires high-performing teams and fosters accountability. Able to navigateambiguity and influence with integrity to achieve enterprise-wide success.SELECTED ACCOMPLISHMENTS: Led a team of across Canada with an engagement score of 93%, exceeding top Canadian benchmarks by 15% over 3 years. Developed and led a national sales program that reduced reliance on retail bank referrals, resulting in client-facing teams achieving growth targets and reaching top-quartile performance in key regions. Digital Transformation / Program Development: Spearhead all stages of project lifecycle for hybrid client acquisition and engagement, blending the best of human-led and digital-led. P&L : Ran a multi-million dollar business during times of rapid growth and during economically challenging times.
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