Brian Miller

About Brian Miller

I am a b2b marketing expert and strategist. I create go-to-market programs for several clients across additive manufacturing, industrial, tech and health segments. My professional experience evolved from creative director to marketing team lead and brand developer. I excel at being the “LINK\" that leads and understands client/stakeholder needs and drives the project flow with end resources. • Working with global brands including Milacron, HP, LexisNexis, Lincoln Electric, IBM, Scotts Miracle-Gro, General Motors, Endolite, KOCH, FRAM, FRAM Heavy Duty, FRAM Industrial, Prestone Command, Luber-finer and Champion Laboratories. Currently focused on additive manufacturing within machining, oil & gas, and electronic industries.• Provides marketing solutions that expand brands and grow revenues as quickly as possible by leveraging innovative online and offline marketing tactics and promotional campaigns. • Utilizes creative development and marketing strategies in print, inbound, digital, channel media, video and online campaigns including integrated online development, performance marketing, social media, and lead generation/nurturing. • Received several advertising awards throughout my career, including several Hermes Awards for Merit and Excellence.

Experience

1. Senior Marketing Manager

   Milacron

   Jul 2022 — Present · Batavia, OH, US

   Oversight and management of all US and global corporate marketing, branding and communications.• Lead and building internal and external marketing teams among design, comms and social media teams• Owning marketing strategy, digital and channel campaigns (both internal and client development)• Develop value proposition, success story development and sales tools that support the selling process• Directing and managing new website development, strategy, launch and campaign Q4 2023• Developing long term marketing planning and execution along segment sales divisions• Owning demand and lead generation programs• Re-establishing social media growth, driving new audience activity by 200%- 43k followers in 2023• Co-managing event and promotion development

Education

• The Ohio State University

  BSID, Industrial Design

Skills

• Online Advertising
• Creative Direction
• Multi-Channel Marketing
• Digital Strategy
• Mobile Advertising
• Project Planning & Lifecycle Management
• Marketing
• Graphic Design
• Branding & Identity
• Advertising
• Strategy
• Integrated Marketing Solutions
• Marketing Research
• Product Budgeting/Cost Management
• Copywriting
• Web Design
• Packaging Management & Development
• Crm
• Search Advertising
• Integrated Marketing
• Tradeshow Participation
• Brand Management
• Packaging
• User Experience
• Community Outreach Programs
• Marketing Strategy
• Customer Relationship Management
• Corporate Branding Strategies
• B2b
• Direct Marketing
• Concept Development
• Product Marketing
• Multimedia
• Management
• Social Media Marketing
• Radio Advertising
• Brand Development & Management
• Art Direction
• Filtration
• Product Package Design