Brianne L.
As a seasoned E‑commerce and Content Strategy leader, I’ve consistently driven top-line growth for DTC and CPG brands through SEO-first content, UX optimization, and data-driven campaigns.
- Role
- E-commerce Director at The Green Dragon Cbd
- Location
- Colorado Springs, CO, US
- LinkedIn followers
- 500 followers
About Brianne L.
I spend a lot of time behind the scenes. Inside messy systems - making them usable…
Experience
E-commerce Director
May 2021 — Present · Chesterfield, MO, US
Key Achievements:Spearheaded the launch of a fully customized website, driving a 57.86% increase in organic search traffic and a 244.19% boost in page views within the first year.Generated 75% of the top 10 revenue drivers in 2024 by implementing creative strategies and identifying new revenue opportunities.Responsibilities:Conducted ongoing research to develop innovative strategies for identifying revenue drivers, enhancing web optimization, and supporting business growth.Oversaw website maintenance and optimization, ensuring peak performance and a seamless user experience.Led monthly SEO meetings to refine keyword targeting and content strategy.Acted as the primary liaison between web development and on-site teams, ensuring collaboration and timely project execution.Managed website content, aligning it with brand identity, business goals, and SEO best practices.Directed a team of writers to produce SEO-driven blog content, product descriptions, and category descriptions for new brand launches.Conducted in-depth keyword research to optimize website content, increasing visibility and driving traffic.
Education
Baker University
Bachelor of Science
Skills
- Marketing
- Nonprofits
- Content Management
- Time Management
- Powerpoint
- Microsoft Excel
- High Pressure Environment
- Higher Education
- Fast-Paced
- Leadership
- Data Analysis
- Security
- Policy
- Social Media Marketing
- Microsoft Word
- High Stress Environment
- Event Planning
- Public Speaking
- Email Marketing
- Writing
- Press Releases
- Microsoft Office
- Social Media
- Blogging
- Customer Service
- Research
- Quantitative Research
- Clinical Research
- General Office Skills
- Content Marketing
- Qualitative Research
- High Energy Level
- Creative Writing
- Student Affairs
- Critical Thinking
- Dispatching
- Multi Tasking
- Wordpress
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