Brianne Casey
Senior Director, Omnichannel Strategy & Operations | US Commercial | Alexion, AstraZeneca Rare Disease
- Role
- Senior Director, Omnichannel Strategy & Operations, Us Commercial at Alexion Pharmaceuticals, Inc.
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Brianne Casey
Omnichannel strategy leader dedicated to designing innovative solutions deeply rooted in customer insights. With a background in market research, I have a well-honed ability to synthesize customer data across HCP and patient journeys to design cohesive, customer-centric digital ecosystems and product solutions that unite customer needs with business strategy and technology. Experienced in digital marketing | omnichannel/digital strategy | data and analytics | marketing technology | agile content creation | CX measurement programs | UX design | media and targeting strategy | agile methodology | design thinking processes | market research
Experience
Senior Director, Omnichannel Strategy & Operations, Us Commercial
Jan 2024 — Present · Boston, MA, US
Built a team of omnichannel strategists, copywriters, designers, and project managers to scale enterprise omnichannel capabilities across all 3 Alexion business units. The team partners with 6 brand teams for end-to-end omnichannel execution, including engagement planning, creative production, media and targeting strategy, deployment & operations, and analytics.
Education
Emerson College
Masters, Health Communication
2008 — 2010
Mount Holyoke College
Bachelors, Psychology
2001 — 2005
Skills
- Quantitative Research
- Research
- Nonprofits
- Program Development
- Community Outreach
- Public Health
- Qualitative Research
- Market Research
- Editing
- Non-Profits
- Strategic Communications
- Focus Groups
- Healthcare
- Health Communication
- Grant Writing
- Mental Health
- Newsletters
- Spss
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