Brianne Barbakoff

About Brianne Barbakoff

Brianne Barbakoff is a strategic communications leader who helps brands grow, protect, and elevate their reputations in a constantly shifting media landscape. She combines big-picture thinking with flawless execution, guiding clients from idea to impact with an approach grounded in insight, creativity, and measurable results.As vice president of client services at Ink Link Marketing, Brianne leads the agency’s New York office and steers integrated PR programs for franchising and food and beverage brands, from emerging concepts to nationally recognized category leaders. She counsels executive teams on brand positioning, reputation management, and earned media strategy, serving as a trusted partner to franchisors, franchisees, and marketing leaders.Brianne’s client portfolio has included BurgerFi International; SPB Hospitality Group, parent company of Logan’s Roadhouse, Old Chicago Pizza & Taproom, Krystal, and J. Alexander’s; Ascent Hospitality Management, owner of Perkins American Food Co. and Huddle House; Go To Foods International, Edible Arrangements, and Diversified Restaurant Group, a leading Taco Bell franchisee. She has led campaigns that drive traffic, support development pipelines, and strengthen brand affinity in competitive markets.Known for building newsworthy narratives that convert attention into business value, Brianne has generated more than $1 Billion in ad equivalency throughout her career. Her work spans national consumer media, trade press, thought leadership, and issues/crisis response, positioning her as a go-to problem solver for brands navigating inflection points and accelerated growth.

Experience

1. Vice President

   Ink Link Marketing

   Nov 2023 — Present · US

Education

• University of Florida College of Journalism and Communications

  Bachelor of Science - BS, Public Relations, Advertising, and Applied Communication

  2016 — 2020