Brianna Horiuchi
Director of Offline Marketing
- Role
- Director, Offline Media Activation at DCMN
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Brianna Horiuchi
Senior, seasoned media professional currently working at DCMNBroad expertise across media channels (cross-channel/omnichannel campaigns), including offline and online - linear TV (DR & GA), OTT/CTV, OOH (print/DOOH), audio/radio.Thought leader throughout the campaign lifecycle - strategy, plan/forecast, activate, analyze, optimize.Experience with various brand goals - direct-to-consumer (B2C/DTC/D2C), customer acquisition, return on investment (ROI/ROAS), re-engage lapsed customers, cost per KPI (CPL, CPR, CPA, CPV, CPI, etc), direct performance, brand awareness.Demonstrated ability to track performance using analytics tools - spike attribution, multi-touch attribution.Confident presenter/speaker with C-suite audience and publicProblem-solverStrategic thinkerProject managementDetail-orientedCollaborativeOther skills - agency experience, team manager, planning tools, media measurement, media mix modeling
Experience
Director, Offline Media Activation
Jan 2021 — Present · New York, NY, US
Education
Universidad Carlos III de Madrid
Spanish Language and Literature
Marist University
Bachelor of Science (B.S.), Business Administration, Spanish
Skills
- Microsoft Office
- Photoshop
- Adobe Creative Suite
- SEO
- Marketing
- Press Releases
- Interpersonal Communication Abilities
- Social Media
- Event Planning
- Spanish
- Drtv Media Buying
- Media Math
- Adobe Photoshop
- Market Research
- Networking
- Email Marketing
- Blogging
- Public Relations
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