Brianna Hopper

Marketing Coordinator @Valiantys

St. Louis City County, MO, US

Marketing & Event Management• Prepare and execute virtual events, managing logistics, schedules, and attendee communications to drive engagement.• Plan high-level in-person events for customers and Atlassian partners, including venue sourcing, graphics, vendor logistics, gifting, and other event-specific details.• Coordinate with presenters, prepare and mail event packages, and manage Zoom logistics for seamless virtual experiences.• Craft engaging event scripts and design visual content, such as event materials, ads, and videos, to support marketing initiatives.• Troubleshoot event issues to ensure smooth execution and attendee satisfaction.• Collaborate with the Sales Department to invite key customers and prospects, generating leads and showcasing Valiantys\' expertise.• Assist with conference preparations, including logistics and attendee coordination.• Work closely with team leaders to execute campaign strategy, including Account-Based Marketing (ABM) initiatives.Post-Event and Client Engagement• Develop and oversee follow-up campaigns through Outreach to nurture client relationships and boost participation.• Maintain accurate Salesforce records and manage client interactions.• Handle client inquiries related to events, ensuring a positive experience from the first interaction.Content and Internal Resource Management• Edit and upload videos to YouTube for the internal content hub.• Ensure timely and accurate updates to the Company Catalog.• Regularly update internal processes and enable other team members on certain tasks for continued cross-collaboration

Webster University

Masters, Advertising and Marketing Communications

University of Illinois Urbana-Champaign

Bachelor of Science - BS, Recreation, Sport, and Tourism with a Sport Management Concentration