Briannah Fisher
Senior Brand Manager @Trail Appliances BC
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WORK HISTORY
Senior Brand Manager @Trail Appliances BC
Trail Appliances is Western Canada’s largest independent appliance retailer and is one of BC’s Most Loved brands. Established in 1974 and family owned and operated, Trail employs 550+ employees serving Retail customers and Builder/Designer clients across 11 inspiring showrooms that showcase 50+ brands. As Senior Brand Manager, I lead a team of 4 marketing professionals to nurture and grow Trail’s brand equity, drive customer acquisition online and in-store, and support customer retention I achieve this by- Developing our Brand Reputation, Content and Social Media strategies and systems across 52 social media touchpoints - Collaborating with other leaders in the business to ensure internal teams have the tools they need to deliver exceptional experiences and can effectively execute on brand and sale campaigns, events - Develop and execute Trail brand and sale campaign activity as well as co-marketing programs with supplier partners - Strategically managing our offline marketing mix and budget including our broadcast media partners, digital media partners, social media influencers and more to develop and execute campaigns that deliver tangible results - Champion the importance of consistently delivering inspiring and empowering customer experiences across online and offline interactions - Leading as a coach - Collaborating with internal and external stakeholders to cultivate effective customer feedback loops and keep Trail as the market leader in Western Canada within an intensifying market - Collaborating with our E-commerce and Retail Sales teams to maximize business results from our online and in-store activations and promotional activities
EDUCATION
TAFE NSW
Certificate IV in Workplace Training and Assessment, Workplace Training
Digital Marketing Institute
Post-Graduate in Digital Marketing (Digital Marketing Expert), Digital Marketing
James Cook University
Bachelor's Degree, Bachelor of Digital Experience (New Media Arts)
Product Marketing Alliance
Masters of Product Marketing, Segmentation
Griffith University
Graduate Certificate of Business Administration, Marketing
Griffith University
Masters of Advanced Marketing, Marketing/Marketing Management, General
SKILLS
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