Brianna Edmonds

About Brianna Edmonds

Boundless curiosity and pursuit of the unknown has blazed the path of Brianna (Graves) Edmonds\' career over the past two decades. Brianna has led a Communications + Content team at the Art Directors Club, authored marketing, communications, and content strategy for universities and restaurants, worked in and with agencies and brand across the globe at the helm of IHAVEANIDEA, Inc; wrote and edited globally-distributed magazines; and founded the Saturn Return Project, which took her across six of the seven continents to visit, host, and work with some of the greatest hearts and minds in the creative industry.

Experience

1. Fractional Account Director & Lead Copywriter

   Both And

   Jun 2022 — Present

   Brianna manages the collaboration between the brand strategy, creative, PR, and media teams who exceeded campaign KPI\'s for the past three years in their execution of the annual campaign and offseason efforts for Sumo Citrus. As lead copywriter, she stewards the brand voice across digital, social, and out of home channels to ensure it reflects Sumo Citrus’ positioning and values. Brianna also managed the 2024 redesign of the Sumo Citrus website, and led the accompanying content and SEO strategy.

Education

• The University of Alabama

  Bachelor's, Public Relations, French

  2000 — 2004

• Université Paris-Sorbonne

  French

  2003 — 2003