Brianna Blust

About Brianna Blust

Hi, I’m Brianna I lead global Talent Marketing & Employer Branding at HARMAN, where I help shape how people around the world experience our culture - long before they ever apply for a role.My background is in public relations, but storytelling has always been the through-line. Today, that passion shows up in how we bring our employer brand to life: through employee stories, data-informed strategy, creative campaigns, and experiences that feel human, inclusive, and honest.Inclusion isn’t a side initiative for me - it’s foundational. I actively support our Employee Resource Groups and broader inclusion efforts, and I’m often a trusted voice with senior leaders when it comes to culture, belonging, and how our values actually show up in real employee and candidate experiences.I believe strong employer brands are built at the intersection of culture, creativity, and clarity. That means-Listening closely to what’s working - and scaling it thoughtfully -Being honest about what’s not - and course-correcting together -Designing candidate and employee experiences that reflect real life, not marketing fluffI’m especially energized by building and leading teams, translating business needs into compelling talent narratives, and using data to prove impact (and challenge assumptions).Outside of work, there’s a very high likelihood you’ll find me at a concert, hiking, traveling, or seeking out good beer - ideally doing at least two of those things at once.

Experience

1. Global Talent Marketing Leader

   哈曼国际

   Sep 2021 — Present

   I lead the Global Talent Marketing team at HARMAN, where I focus on how we show up to talent – and how we make that experience better at every touchpoint.My team brings together employer branding, content, paid media, recruiter enablement, and analytics. We work across regions and functions to build strategies that help us reach the right people, tell stories that hold up under scrutiny, and improve the candidate experience from first impression to offer.A big part of my role is making sure our work is both creative and measurable – whether that\'s launching global campaigns, equipping recruiters with better tools and messaging, or using data to make smarter decisions.I\'m especially interested in how we can scale personalized, high-quality candidate experiences and use new tech to make recruiting more human… not less.

Education

• Schoolcraft College

  Associate's Degree, Marketing and Management

• The American University in Cairo

  Middle Eastern studies; Arabic

• Grand Valley State University

  Bachelor of Arts, Advertising and Public Relations