Brianna Barrett

About Brianna Barrett

As a recent graduate from Providence College with a degree in Marketing, I am passionate about creating and executing marketing strategies that drive business impact. With a strong foundation in B2B marketing, I focus on data-driven decision-making, optimizing campaign performance, and enhancing the customer journey to generate measurable results. I thrive in dynamic environments and am ready to contribute to a high-performing team while continuously expanding my knowledge of digital marketing and campaign execution.

Experience

1. Associate, Category Management

   Wayfair

   Dec 2024 — Present · Boston, MA, US

   In my role at Wayfair, I manage a ~$50M supplier portfolio where I work closely with them to help grow their business. I leverage data to shape strategy and drive improvements across core metrics, including sales, conversion rates, and visibility. I focus on identifying opportunities through analytics and collaboration, helping suppliers optimize their presence on-site while contributing to broader category growth. • Onboarded new Turkish suppliers as part of Wayfair’s international expansion efforts • Partnering with suppliers to improve product discoverability and the overall customer experience • Analyzing performance data to inform decisions around pricing, merchandising, and promotions • Working cross-functionally with internal teams to drive results and improve processes • Collaborating with the marketing team to source influencers for my category to increase awareness