Brianna Rivera
MedTech Sales 🏥 Former Medical Device Representative
- Role
- National Sales Development & Marketing Manager at Green Security
- Location
- Tampa, FL, US
- LinkedIn followers
- 500 followers
About Brianna Rivera
I’m a results-driven healthcare sales leader with a unique background spanning medical device sales and healthcare technology. After supporting complex, OR-based surgical environments, I made a strategic pivot to help build and scale the sales development function at Green Security from the ground up.In my current role, I lead national outbound sales strategy, prospecting workflows, and go-to-market execution, supporting hospitals and health systems as they modernize vendor credentialing and value analysis, strengthen compliance, and improve patient safety — all through a vendor-funded model that creates new revenue opportunities for organizations.I bring a proven track record of exceeding revenue targets, building scalable sales processes, and developing strong relationships across clinical, operational, and supply chain stakeholders. My experience across both medical device sales and healthcare technology allows me to communicate effectively with hospital leadership while navigating complex healthcare environments.I’m especially energized by building from scratch, entering new markets, and driving efficient, growth-focused sales strategies at scale. Based in Tampa, I’m always open to connecting with others across healthcare, technology, and enterprise sales to exchange insights and explore meaningful opportunities!
Experience
National Sales Development & Marketing Manager
Dec 2025 — Present
Key Responsibilities: • Support strategic partnerships with health systems, enterprise stakeholders, and GPO-aligned organizations to modernize vendor credentialing, compliance, and access management across hospital networks. • Partner closely with supply chain, compliance, and operational leadership to strengthen vendor risk oversight, credentialing compliance, and facility access controls. • Contribute to the expansion of Green Security’s platform to include value analysis capabilities, enabling hospitals to evaluate vendor utilization, cost, and risk within a single system. • Help health systems unlock new revenue opportunities through a vendor-funded model that eliminates hospital cost while returning revenue back to facilities. • Own sales development strategy while expanding into marketing-driven growth initiatives for the nation. • Manage inbound marketing infrastructure, including website lead forms, routing, qualification, and CRM workflows. • Support conference and tradeshow strategy, including pre-event outreach, onsite engagement, and post-event follow-up. • Partner with Sales and Marketing leadership to align outbound, inbound, and event-based campaigns. • Drive market penetration across hospitals and IDNs through multi-channel outreach. • Track performance and optimize conversion across the full funnel.
Education
Weeki Wachee High School
High School Diploma
2012 — 2016
University of Central Florida
Bachelor of Science - BS, Nursing Major, Business Minor
2016 — 2020
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