Brianna Odom
Designer & Illustrator, Mentor
- Role
- Product Designer at Anatypical
- Location
- Erie, PA, US
- LinkedIn followers
- 500 followers
About Brianna Odom
The most successful products are built at the intersection of human empathy and business logic. As a Designer with over 3 years of experience, I specialize in transforming complex technical constraints into intuitive, user-centered digital experiences that drive measurable impact.From navigating the ambiguity of 0→1 product development to refining established design systems, I bridge the gap between high-level strategy and pixel-perfect execution. I thrive in collaborative environments where I can align design decisions with business goals, ensuring every interaction serves both the user and the bottom line. Whether I\'m architecting end-to-end User Expereince platforms or shipping production-ready UI, I bring a blend of visual artistry and analytical thinking to every project.Highlights of my work include: 0→1 Product Launch: Architected the end-to-end UX for multiple platforms and spearheaded design changes and updates that drove a 32% improvement in user engagement. Design System Architecture: Developed unified design systems and scalable frameworks that reduced design-to-development iteration time by up to 45%. Strategic Product Leadership: Functioned as both Lead Designer and Product Manager to oversee the development of major platforms, resulting in a 50% increase in product adoption. Data-Driven UX Improvement: Boosted user engagement by and elevated user satisfaction by 40% through extensive research and the resolution of high-friction UI patterns.When I’m not pushing pixels, you can find me illustrating and spreading my creativity for children media and helping individuals learning and growing in the space of design as these activity continues to grow my strength in curiosity and growth. If you’re looking to build intuitive products, scale design operations, or just want to chat about the future of UX, let’s connect!Specialties: Product Design | UI/UX Design | 0→1 Product Development | Design Systems | Rapid Prototyping | User Research & Testing | Information Architecture | Interaction Design | Visual Storytelling & Illustration | Cross-functional Collaboration | Stakeholder Management | Design Mentorship | Agile Methodology | Design StrategyTools: Figma, FigJam, Figma Make, Jira, Linear, Adobe Creative Suite (Photoshop, Illustrator), Airtable, Monday.com, HTML/CSS, Claude.
Experience
Product Designer
Jan 2026 — Present
Education
North Carolina Agricultural and Technical State University
Bachelor's degree, Computer Graphics Technology
Designlab
User Expereince
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