Brianna Mercado

About Brianna Mercado

Dedicated, results-oriented professional with experience in marketing operations, demand generation, and data-driven solutions.

Experience

1. Senior Manager, Demand Generation

   MentorcliQ

   Oct 2024 — Present

   Lead demand generation strategy across paid media, ABM, field marketing, and nurture programs to drive pipeline and accelerate enterprise sales cycles.* Manage and optimize a monthly paid media budget across Google, Microsoft, LinkedIn, and display platforms to maximize MQL volume and lead quality.* Built and maintain MentorcliQ’s 6sense instance and audience segmentation to prioritize messaging, stage-based intent, and account targeting for Sales and BDR teams.* Partner with Sales leadership (BDR & AE teams) to align on quarterly pipeline goals, refine outreach cadences, and support Slow Burn (Closed-Lost re-engagement) and ABM programs.* Architect and launch multi-channel ABM campaigns targeting hospitals and financial services sectors, integrating paid media, marketing automation, and outbound sales.* Develop and manage marketing nurture programs in Pardot and Salesforce to convert cold leads and re-engage dormant accounts through behavioral and intent triggers.* Design and execute field marketing strategies for industry events, including sponsorship planning, pre/post-event campaigns, and onsite engagement.* Built and maintained dashboards in Salesforce for funnel metrics, attribution, and self-service analytics across segments, enabling cross-functional teams to track performance and optimize strategies.

Education

• University of Maryland

  Master of Business Administration - MBA, Data analytics

• Rider University

  Bachelor of Science in Business Administration, Marketing

  2015 — 2017

Skills

• Thrive in a Fast-Paced Environment
• Customer Service
• Skilled Multi-Tasker
• Communication
• Social Media
• Marketing
• Teamwork
• Analytic Problem Solving