Brianna J. Grantham

About Brianna J. Grantham

I’m a strategic executive at the intersection of product, marketing, and data—driven by…

Experience

1. Principal & Executive Consultant

   Bjg Consulting, Llc

   Apr 2008 — Present

   Provide values-based marketing strategy guidance and serve as CMO for emerging to midsize businesses to increase market share, raise brand awareness, and implement comprehensive marketing strategies using internal and contract assets. •Increased web traffic by 160% from 2019 to 2021 for insurance-billed healthcare and retail client •Built and launched Melanin Stories Matter platform in 2 months (client Story Fruition); Marketed and produced 7 livestream storytelling shows featuring 36 BIPOC storytellers from 2019 – 2021: 572 tickets sold, 5,500+ YouTube views •Founded, developed, and launched marketing learning and coaching platform My Marketing University™ •Supported the launch of over a dozen startups and new businesses since 2015 BJG Consulting takes an industry-agnostic, values-based approach to marketing strategy and planning. Dr. Grantham also serves as CMO or Director of Marketing for clients building new companies, products, or programs. In her consultant role, Dr. Grantham: •Builds coherent, integrated Marketing Plan and Strategy with industry and market-appropriate KPIs, reporting, tactics, and budgets •Leads clients through marketing audits, rebrands, product and brand launch, event marketing, and growth planning •Establishes, reports on, and holds marketing personnel to KPIs across digital, social, multimedia, and traditional marketing programs •Manages, hires, and coordinates third-party contractors, agencies, and marketing specialists to support client needs Client Industries: Healthcare, Finance, B2B Services, Eco-Conscious, E-Commerce, Nonprofit, Education, Fashion and Jewelry, SaaS/Tech, NGO and Nonprofit My Marketing University: BJG Consulting launched a new learning and group coaching platform for business owners in order to empower more solopreneurs and small business owners with the knowledge and understanding of marketing concepts they need in order to make informed decisions for their businesses.

Education

• Canterbury School

  High School Diploma, College Preparatory

• Florida Gulf Coast University

  B.A., Communication and Media Studies

  2006 — 2008

• University of Birmingham

  Doctor of Philosophy (PhD), English Literature and Creative Writing

  2013

• St. John's College

  M.A., Liberal Arts

• University of San Francisco School of Management

  Certificate, Strategic AI

• Universidad de Oviedo

  Study Abroad, Spanish Culture, Language and Literature

  2007 — 2007