Brianna Dawson
Director of Brand Partnerships at National Basketball Players Association (NBPA/THINK450) | Sports Business Journal New Voices Under 30
- Role
- Director of Brand Partnerships at Think450
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Brianna Dawson
Brianna is a strategic Director with 10+ years of global experience in the sports and…
Experience
Director of Brand Partnerships
Jan 2022 — Present · New York, NY, US
Cultivates, evaluates, negotiates and activates partnerships and sponsorships via the strategic and effective management of 20+ client and agency partner relationships, driving new and repeat business valued at $20M+. In successfully servicing clients, directly contributed to $8M+ in NBPA partnership renewals- Services a diverse portfolio of clients from ideation to activation, assisting the Partnerships team in all aspects of deal completion, including: creative ideation and storytelling, development of sales collateral and decks, pitching, pricing development, proposal creation, contract negotiations, efficient project & budget management, creative approvals and on-site activation management- Oversees large-scale tentpole event activations at key basketball moments, including the NBPA Brotherhood Deli, a NYC bodega-inspired pop-up shop, by sourcing and activating partnerships and collaborating cross-functionally to ensure seamless execution of event deliverables- Implements value-add processes to streamline communication flow and ensure contractual obligations are executed and delivered in an efficient manner- Leads project team of one (Coordinator, Partnerships), managing training, performance review and project management processes.
Education
University of Southern California
Bachelor of Arts (B.A.)
2011 — 2015
Skills
- Mandarin
- Social Media
- Spanish
- English
- Powerpoint
- Microsoft Office
- Foreign Languages
- Public Speaking
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